Andreev stated their business takes 50% associated with the income of this smaller software in return for providing the underlying technology.

Andreev stated their business takes 50% associated with the income of this smaller software in return for providing the underlying technology.

« From our part we offer the technology platform, moderation, service-side, a entire couple of things. The entire infrastructure, » he stated. « From their side they supply advertising. They market [to] users, they bring the users. They are accountable for the users, we are in charge of maintaining users regarding the platform, monetising users in the platform, making the users delighted. »

One issue with partnering with other dating apps is Badoo often eventually ends up competing with itself. A user might wish to join an app that is different of Badoo, reducing Badoo’s share of this income. But Andreev is not focused on cannibalisation. « It’s like planning to restaurants, » he stated. « If a fresh one opens round the part, it does not imply that you will stop visiting the one you’ve got constantly liked. »

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